Korea Online Channel Sharing Session — Food & Agriculture
Direct insights from Korea's top e-commerce platforms
Hosted by TENJOY (Shiqing), this session brings Korea's leading marketplaces — COUPANG, TEMU, NAVER, TikTok Shop, SHEIN — together to share first-hand market insights for Chinese food and agriculture products.
Time
Time TBA · notified after signup
Format
Online Meeting
Organizer
TENJOY (十庆)
TENJOY
Korea Online Channel Sharing Session — Food & Agriculture
At the invitation of numerous Chinese food and agricultural product partners, TENJOY (Shiqing) — a leading enterprise with 20 years of experience in Japan-Korea food trade — is launching registration for the Korea Online Channel Sharing Session, focused on the food and agriculture product line.
According to the platforms' schedules, we will successively invite heads of Korea's leading e-commerce platforms to share in-depth analysis of market demand, sales volume, support policies, and supporting services for Chinese food and agriculture products in Korea, and answer questions live.

As is well known, among cross-border e-commerce categories in Japan and Korea, food alone combines high barriers, strict requirements, and complex processes — with strong repeat purchases, healthy margins, and real potential for breakout products.
Due to political and cultural factors, Chinese food and agriculture products have long been passively priced and quantified by import wholesalers, making it hard for real market demand to reach factories — leaving Chinese manufacturers unable to tailor products to Japanese and Korean consumer tastes.
Online platforms now offer a rare opportunity: How do you reach overseas end consumers directly? Which categories have entered successfully? Which segments hold untapped potential? Join us for practical, first-hand insights that will reshape your understanding of the Korean food market.
If your products match our current sourcing needs, there is a strong chance of dedicated platform traffic and exclusive supply opportunities. Plus, based on your registered category, every attendee receives a complimentary category-level market analysis report.
Given the high attention from both the organizer and the platforms, we recommend that company decision-makers attend in person for maximum value. Contact us soon — the exact session time will be notified after registration.
Participating Platforms
CoupangCOUPANG
Korea's e-commerce leader, famous for Rocket Delivery and the largest share of Korean online retail. High food-category repeat purchases make it the first-choice mainstream channel for food and agriculture products.
Platform guide →
TEMUTEMU
Pinduoduo's global platform with explosive growth in Korea. Its fully/semi-managed models dramatically lower entry barriers — a fast lane for Chinese factories to reach Korean consumers directly.
Platform guide →
NAVER Smart StoreNAVER
Korea's largest search and shopping ecosystem. NAVER Smart Store offers open registration with high-intent search traffic — ideal for brand stores and long-term stable operations.
Platform guide →
TikTok Shop (Coming Soon)TIKTOK SHOP
The new force in short-video commerce, launching soon in Korea. Content-driven merchandising and livestream selling will bring a fresh wave of food-category traffic — early entrants may receive platform support.
Platform guide →
SHEIN (Coming Soon)SHEIN
A leading global cross-border platform expanding from fashion to all categories, with its Korean food line in preparation. Its mature supply chain and user base offer food sellers a new growth channel.
Platform guide →
Highlights
Panel with representatives from COUPANG, TEMU, NAVER, TikTok Shop, and SHEIN
Free category-specific market analysis report for all attendees
Practical guidance for entering Korea’s online food market
Traffic opportunity: qualifying products may receive dedicated platform exposure
Best attended by company leaders or export decision-makers
